This February 7 marks 50 years since The Beatles first came to America. A thousand tributes will tell you what happened. But how and why did it happen the way it did? What was America really like then, culturally and socially, that allowed the group to strike such a deep nerve? And what was it about The Beatles themselves—their backgrounds, their style, and of course their music—that made them so unlike anything Americans had seen before?
In his new e-book Yeah! Yeah! Yeah!: The Beatles and America, Then and Now, Michael Tomasky explains the group’s impact in the context of the times in a richly detailed, often surprising, I-never-knew-that! account of why they became the phenomenon they did. Kurt Andersen says of Yeah! Yeah! Yeah!: “This book was a revelation. No one has more lucidly and entertainingly distilled the whys and hows and look and feel of the moment the Sixties began.”
Continue reading Part One via A Revolution, With Guitars: How The Beatles Changed Everything – The Daily Beast.