On June 1st, 1967, the Beatles released Sgt. Pepper’s Lonely Hearts Club Band, boosting the sales of vintage military uniforms and further cementing their status as the biggest rock group in the world. Two weeks later, they started work on their next omnipresent musical event: participating in the Our World TV show on June 25th, employing Earth’s newly constructed satellite technology to deliver a live global broadcast from locales as far-flung as “Takamatsu and Tunis.”
The Beatles agreed to perform a new song as the representatives of the United Kingdom. “It was the first worldwide satellite broadcast ever,” Ringo Starr said years later. “It’s a standard thing that people do now, but then, when we did it, it was a first. That was exciting – we were doing a lot of firsts.”
Paul McCartney, whose Twitter account rarely is from him personally, made an exception to the rule to comment on the Olympics opening ceremony he played on Friday night.
“Thanks for the great response guys! Tonight was terrific, great, really cool. It was a trip and very exciting. It was a great opening ceremony! Didn’t realize Her Majesty was such a good parachutist!”
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