“Sugar, Sugar” by The Archies: Still sweet after 45 years

Sugar, Sugar - The Archies

It was forty-five years ago today—September 20, 1969—when The Archies‘ “Sugar, Sugar” reached #1 in the U.S. on the Billboard Hot 100. This was a remarkable feat for a group that had never toured or made personal appearances, mainly because the band was, well, animated. Yet this animated band managed to not only hit the top spot on the charts but to remain there for a solid four weeks, with “Sugar, Sugar” ultimately becoming the #1 song of the year and garnering a gold record from the Recording Industry Association of America (RIAA).

“Sugar, Sugar” was actually The Archies’ third single, preceded by “Bang Shang a-Lang” and “Feelin’ So Good (S.K.O.O.B.Y.-D.O.O.).” Like the latter tune, “Sugar” was composed by producer Jeff Barry and Andy Kim; and, as with all of The Archies’ recordings*, the lead vocals were provided by session singer Ron Dante (who, incidentally, went on to have an enormously successful career as a producer himself, working with Barry Manilow and Cher among others). Ron was kind enough to provide some details of the session, which he modestly referred to as “just another Archies session at RCA Studio C in New York.”

Ron Dante:

Jeff Barry and Andy Kim were working on the Sugar, Sugar track when I arrived to do vocals. Jeff was working with the band to get just the right feel for the song. Andy [played] guitar for the band to show them just the right tempo and pocket. Jeff worked especially long on the bass part with Chuck Rainey and it turned out to be perfect. … My good friend Ron Frangipane played the keyboards.

Of course, with studio time being a precious commodity—running just a minute over could result in being charged for another session—decisions needed to be quick, and allowances had to be made for slight mishaps. Ron continues:

Andy broke his guitar pick and had to use a matchbook instead. That’s the sound of the guitar that everyone loved.

Now that the backing track was laid down, it was time for Ron to begin work on the vocals:

I remember working a little longer than usual on the lead vocal. I had in my mind Donovan’s sound and it worked. I doubled tracked my voice and did a solo one with a harmony in the middle verses.

Singer-songwriter Toni Wine (who currently tours with Tony Orlando as a member of his band) provided female vocals for The Archies for the first two years of the group’s existence. On “Sugar, Sugar,” it’s Toni who sings the line “I’m gonna make your life so sweet.” Her voice was a perfect complement to Ron’s:

Toni Wine and I then did background voices. She had this wonderful street type of sound that blended with my voice so the backgrounds really took off. Jeff did a quick mix as he sat at the board and as usual it sound[ed] like a hit.

Which, of course, it was. “Sugar, Sugar” went on to be covered by many other artists, including Wilson Pickett, Tina Turner, Bob Marley, Jonathan King (under the name Sakkarin), Gladys Knight & The Pips, Micky Dolenz** (in 2012)—and even the song’s co-composer, Canadian singer Andy Kim, who recorded it in the early 1980s under the name Baron Longfellow. The original track by The Archies has not been absent from the airwaves since its 1969 release; it’s an enduring classic that has been featured in several TV shows and films, including The Simpsons, Cake Boss, From the Earth to the Moon, Now and Then, and Bee Movie. It has also been used in commercials and even greeting cards.

That “Sugar, Sugar” enjoyed such enormous success, reaching #1 during the psychedelic era (and a bare month after the festival at Woodstock) is a testament to its awesomeness. Or, putting it another way, good music is good music. The Archies’ “Sugar, Sugar” had just the right ingredients: A catchy tune, great hook, solid production, wonderful musicianship by studio veterans (in addition to those mentioned by Ron above, musicians on the session included Gary Chester on drums and Dave Appell on guitar), and fantastic vocals. “Sugar, Sugar” has become part of the planet’s DNA; regardless of age, millions of people are familiar with the song and can even sing along. Billboard has listed the Archies’ recording as #73 on its All-Time Top 100 Songs.

Thanks to the collective efforts of music supervisor Don Kirshner (1934-2011), producer Jeff Barry, Ron Dante, Andy Kim, Toni Wine, and a talented group of A-list session musicians, mankind was blessed with an upbeat tune that will endure for generations. Or, putting it another way, the world is a much sweeter place because of the events on a single day in 1969 at RCA’s Studio C.

Notes:

*Ron Dante sang lead on every Archies recording except the 1971 single “Love is Living In You,” for which lead vocals were provided by songwriter Bob Levine; why this track was released as an Archies record remains a mystery to this day. [This note was edited on 11/8/14 to change the name of the singer; it was originally thought that composer Richie Adams sang lead on “Love is Living In You,” but a comment on a YouTube video by Mr. Levine cleared up the confusion!]

**Although the rumor has persisted for years that “Sugar, Sugar” was offered to The Monkees before The Archies,  its songwriters have both refuted this claim: Jeff Barry stated in an interview that he did not remember this being the case, while Andy Kim has said that the song was written specifically with The Archies in mind.

Videos:

The Archies: Official video for “Sugar, Sugar”

Ron Dante: Video from c. 1971, featuring The Archies’ lead singer performing the song in triplicate

Andy Kim: Performing “Sugar, Sugar” as Baron Longfellow in 1983

The Simpsons: Brief clip of Homer Simpson singing along with The Archies’ “Sugar, Sugar”

A little Halloween fun: “Sugar, Sugar” Babies

Don Kirshner took popular music to new heights

Don Kirshner, Ron Dante and Toni Wine, 1963

Goldmine article on recent Rock and Roll Hall of Fame inductee Don Kirshner.

(Excerpt)
I’ve heard all the arguments related to the inclusion of the late Don Kirshner, who received the Rock Hall’s Ahmet Ertegun Award for Lifetime Achievement in 2012. He wasn’t a singer. He wasn’t a musician. He was the guy who supervised the music for “The Monkees” TV show and created The Archies, for crying out loud. To those who object to his inclusion, these achievements are not considered “real” rock and roll. But to many, Don Kirshner was the man with the golden ear. He was the Don Draper of the music world, heading Aldon Music with his partner, Al Nevins, in New York’s famed Brill Building. The Aldon publishing offices employed a stable of talented songwriting teams: Neil Sedaka and Howard Greenfield; Carole King and Jerry Goffin; Barry Mann and Cynthia Weil; Jerry Leiber and Mike Stoller; Burt Bacharach and Hal David; Doc Pomus and Mort Shuman; and Jeff Barry and Ellie Greenwich. At the height of Aldon’s productivity, 18 writers were on the staff, which included the likes of Neil Diamond and Jack Keller. Collectively, this one-of-a-kind talent factory was the soundtrack for much of the late 1950s through the late 1960s.

Continue reading:

Don Kirshner took popular music to new heights | Goldmine Magazine.